THE SECOND PERIOD: 1927 to 1967

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Toronto’s National Hockey League franchise was originally known as the Arenas when the club was founded in 1917.

Two years later, they were renamed the St. Patricks. When Conn Smythe, a local entrepreneur, bought the team in 1927, he renamed them The Toronto Maple Leafs and gave them blue and white uniforms. He claimed the colours were meant to represent Canadian sky and snow, but they also happened to match the branding of his sand and gravel business (as well as the look of other local teams). Smythe owned the Leafs for decades, winning eight Stanley Cups and building a wildly successful sports franchise for a booming city.

 

A photograph of Jim Thomson of the Maple Leafs practicing with his teammates. The original caption for this image in the Toronto Star was: "Traded for a race horse: Jim Thomson was traded by Conn Smythe of the Leafs to Chicago for a race horse. He is now chairman of the board of McKinnon Fuels Ltd." Image taken by Jeff Goode and sourced from the Toronto Public Library.
A photograph of Jim Thomson of the Maple Leafs practicing with his teammates. The original caption for this image in the Toronto Star was: “Traded for a race horse: Jim Thomson was traded by Conn Smythe of the Leafs to Chicago for a race horse. He is now chairman of the board of McKinnon Fuels Ltd.” Image taken by Jeff Goode and sourced from the Toronto Public Library.

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