“F*** Brooklyn!”

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Jurassic Park, Bremner Avenue

When addressing a fan rally before the Toronto Raptors and Brooklyn Nets opened their playoff series, team president Masai Ujiri told the gathering how he felt about the opposing team’s hometown. “F*** Brooklyn!” he shouted, as the crowd roared its approval. The remarks came the same week as the Raptors launched their “We The North” rebrand, which cast the club as defiant, proud, and distinctly Toronto. The Raptors lost the series, but it didn’t matter. Message sent: the Raptors didn’t come to make friends, they came to compete. And the $25,000 fine the NBA levied at Ujiri? Just the cost of becoming a Toronto legend.

 

An image of former Toronto Raptors General Manager Masai Ujiri saying "F**k Brooklyn!" at a crowd gathering outside Scotiabank Arena in 2014. Sourced from Youtube channel 1:57 Pictures.

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