Effective February 2026
Museum of Toronto History (“Museum of Toronto,” “we,” “us,” or “our”) is a federally incorporated not-for-profit organization based in Canada. We are committed to protecting the privacy and personal information of our visitors, donors, program participants, and website users.
This Website Privacy Policy explains how we collect, use, and protect personal information through our website, including museumoftoronto.com.
This policy applies to website use only. Separate agreements may apply where services or contracts are involved.
Governance & Accountability
Museum of Toronto is governed by a Board of Directors and operates in accordance with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
Executive leadership is responsible for ensuring compliance with privacy obligations and safeguarding personal information in alignment with our internal policies and governance framework. We review our privacy practices periodically to ensure continued compliance with applicable law.
Information We Collect
We may collect personal information that you voluntarily provide, including:
– Name
– Email address
– Phone number
– Mailing or billing information
– Donation or ticket purchase details
– Information submitted through contact forms or event registrations
We may also collect limited technical information about website usage, including:
– IP address
– General geographic region (city-level)
– Browser and device type
– Pages visited
– Time and duration of visit
– Referral sources
We collect this information to operate our website effectively, improve user experience, and understand general audience engagement trends.
We do not collect keystroke data, session replay recordings, or similar advanced behavioral tracking tools.
How We Use Personal Information
We may use personal information to:
– Process ticket purchases and donations
– Administer programs and events
– Respond to inquiries
– Send newsletters or updates (with consent)
– Improve our website and communications
– Meet legal, accounting, and regulatory obligations
Museum of Toronto does not sell, rent, or lease personal information to third parties.
Where we engage service providers (such as payment processors or email platforms), they are contractually required to protect personal information in accordance with Canadian privacy standards.
Cookies & Analytics
Our website uses cookies and standard analytics tools to:
– Understand aggregate website usage
– Improve website functionality
– Measure the effectiveness of communications and advertising
We use tools such as Google Analytics and social media advertising pixels to measure performance and audience reach. These tools collect aggregated usage data and do not identify individuals personally.
You may disable cookies through your browser settings. Please note that some website functionality may be affected.
Security Safeguards
Museum of Toronto maintains appropriate administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, or misuse.
Sensitive information, including payment data, is transmitted using industry-standard encryption technologies.
Access to personal information is limited to authorized personnel and service providers who require it for legitimate operational purposes. While we take reasonable steps to protect personal information, no method of transmission over the Internet can be guaranteed to be completely secure.
Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy or to comply with legal obligations.
When information is no longer required, it is securely deleted or anonymized.
Privacy Incidents
Museum of Toronto maintains internal procedures to assess and respond to privacy incidents. Where required by applicable law, we will notify affected individuals and appropriate regulatory authorities of any breach involving personal information.
Updates to this Policy
We may update this Privacy Policy from time to time. The effective date will be revised accordingly. Continued use of our website after updates are posted constitutes acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy, wish to access your personal information, or would like to request corrections, please contact:
Museum of Toronto
401 Richmond Street West, Studio LL01
Toronto, ON M5V 3A8
Email: info@museumoftoronto.com